Account Director, Public Relations

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Charlotte, NC
Job Type
Direct Hire
Bachelor, Master of Arts
Jun 14, 2017
Job ID
Leading, established Full-Service Integrated Marketing Communications Agency is seek a Director, Public Relations.  Focused experience within the Travel & Tourism sector is required.  Successful candidates will be able to demonstrate their ability to proactively pitch news and feature stories to top-tier media.  Must have impeccable written and verbal communication skills, proven media relations experience and an understanding of contemporary PR practices and principles.  Our ideal candidate is a dynamic individual who’s a quick study, unflappable and successful in the presence of a demanding CEO or aggressive journalist.
  • Counsels clients at the senior-most level while managing expectations and maintaining positive relationships with day-to-day contacts
  • Develops story pitches and other tactical ideas that support client PR strategies.
  • Researches and drafts press releases, fact sheets, backgrounders, feature stories and other material.
  • Targets outreach to key media, bloggers and other influencers to ensure effective outcomes.
  • Pitches stories and conducts other forms of media outreach, including press tours and briefings.
  • Monitors relevant media for trends and other story ideas, and presents client and competitive coverage in the most informative and compelling fashion possible.
  • Oversees client billing and other account management duties.
  • May supervise junior staff on specific tasks.
  • College degree required, preferably in public relations, journalism, communications or a related field. Study and/or work experience in finance a plus.
  • Minimum eight years of full-time public relations experience required, including at least four years in an agency setting.
  • Outstanding verbal and written communication skills, with demonstrated proficiency in AP style.
  • Demonstrated understanding of Tourism vertical and the media that cover the industry.
  • Proven media placement skills supported by a keen understanding of traditional and social media, with an emphasis on what makes a good story and how to achieve visibility for agency clients.
  • Strong organizational, project and time management skills with high levels of resourcefulness and attention to detail.
  • Able to work autonomously and as part of a team.
  • Dynamic personality with high degrees of leadership, confidence and positivity.

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